“Simply put, these are gorgeous bikes. They totally live up to the hype.” —The Verge
NEXT LEVEL CYCLING
enjoy every ride
Inspired by Harley-Davidson
Inspired by the entrepreneurial vision of Harley-Davidson’s founders—and the revolutionary impact of their first motorcycle, affectionately referred to as “Serial Number One”.
Born inside Harley-Davidson’s Product Development Center, the eBicycle project began in 2018 with a small group of passionate motorcycle and bicycle enthusiasts working with a single focus, to design and develop the best and most capable eBikes available today.
Serial 1 offers innovative eBicycles that make every ride an adventure.
Fun, Freedom and Adventure
Serial 1 premium eBikes are guided by intelligent, human-centered design and crafted using the most advanced bicycle technology available. This creates the easiest and most intuitive way to experience the fun, freedom, and instant adventure of riding a pedal-assist electric bike.
Serial 1 eBicycles let riders move where they want, when they want, with the maximum sensation of independence, autonomy and personal accomplishment.
Cycle with Style
Features include:
Light and strong hydroformed aluminum frame
Sleek, integrated batteries
Brose mid-mounted motors
Integrated LED lighting
Quiet and maintenance-free Gates Carbon Drive belts
Enviolo AUTOMATiQ intelligent automatic transmission (RUSH models)
Four ride modes ranging from gentle to substantial assistance
If you haven't ridden one yet, go do it!
