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             enjoy every ride

holiday cyber specials

up to 60% off!

 “Simply put, these are gorgeous bikes. They totally live up to the hype.” —The Verge

Give the Gift of Adventure

This Christmas!

Holiday Specials up to 60% off
Serial 1 eBikes while supplies last!

Inspired by Harley-Davidson

Inspired by the entrepreneurial vision of Harley-Davidson’s founders—and the revolutionary impact of their first motorcycle, affectionately referred to as “Serial Number One”.

Born inside Harley-Davidson’s Product Development Center, the eBicycle project began in 2018 with a small group of passionate motorcycle and bicycle enthusiasts working with a single focus, to design and develop the best and most capable eBikes available today.

Serial 1 offers innovative eBicycles that make every ride an adventure.

Fun, Freedom and Adventure

Serial 1 premium eBikes are guided by intelligent, human-centered design and crafted using the most advanced bicycle technology available. This creates the easiest and most intuitive way to experience the fun, freedom, and instant adventure of riding a pedal-assist electric bike.


Serial 1 eBicycles let riders move where they want, when they want, with the maximum sensation of independence, autonomy and personal accomplishment.


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Cycle with Style

Features include:

Light and strong hydroformed aluminum frame

Sleek, integrated batteries

Brose mid-mounted motors

Integrated LED lighting 

Quiet and maintenance-free Gates Carbon Drive belts

Enviolo AUTOMATiQ intelligent automatic transmission (RUSH models)

Four ride modes ranging from gentle to substantial assistance

If you haven't ridden one yet, go do it!