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now free delivery NATIONWIDE*
                                                                                                                                                                                           *Excluding Alaska & Hawaii

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             enjoy every ride

 “Simply put, these are gorgeous bikes. They totally live up to the hype.” —The Verge

All eBikes are brand new and shipped in box! 

Visit our online shop for shipping costs, specs and available inventory.


Inspired by Harley-Davidson

Inspired by the entrepreneurial vision of Harley-Davidson’s founders—and the revolutionary impact of their first motorcycle, affectionately referred to as “Serial Number One”.

Born inside Harley-Davidson’s Product Development Center, the eBicycle project began in 2018 with a small group of passionate motorcycle and bicycle enthusiasts working with a single focus, to design and develop the best and most capable eBikes available today.

Serial 1 offers innovative eBicycles that make every ride an adventure.

Fun, Freedom and Adventure

Serial 1 premium eBikes are guided by intelligent, human-centered design and crafted using the most advanced bicycle technology available. This creates the easiest and most intuitive way to experience the fun, freedom, and instant adventure of riding a pedal-assist electric bike.


Serial 1 eBicycles let riders move where they want, when they want, with the maximum sensation of independence, autonomy and personal accomplishment.


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Cycle with Style

Features include:

Light and strong hydroformed aluminum frame

Sleek, integrated batteries

Brose mid-mounted motors

Integrated LED lighting 

Quiet and maintenance-free Gates Carbon Drive belts

Enviolo AUTOMATiQ intelligent automatic transmission (RUSH models)

Four ride modes ranging from gentle to substantial assistance

If you haven't ridden one yet, go do it!


Pritchard's Serial 1 eBikes

1 Teamquest Way

Clear Lake, IA 50428


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