NEXT LEVEL CYCLING
enjoy every ride
holiday cyber specials
up to 60% off!
“Simply put, these are gorgeous bikes. They totally live up to the hype.” —The Verge
Give the Gift of Adventure
Holiday Specials up to 60% off
Serial 1 eBikes while supplies last!
Inspired by Harley-Davidson
Inspired by the entrepreneurial vision of Harley-Davidson’s founders—and the revolutionary impact of their first motorcycle, affectionately referred to as “Serial Number One”.
Born inside Harley-Davidson’s Product Development Center, the eBicycle project began in 2018 with a small group of passionate motorcycle and bicycle enthusiasts working with a single focus, to design and develop the best and most capable eBikes available today.
Serial 1 offers innovative eBicycles that make every ride an adventure.
Fun, Freedom and Adventure
Serial 1 premium eBikes are guided by intelligent, human-centered design and crafted using the most advanced bicycle technology available. This creates the easiest and most intuitive way to experience the fun, freedom, and instant adventure of riding a pedal-assist electric bike.
Serial 1 eBicycles let riders move where they want, when they want, with the maximum sensation of independence, autonomy and personal accomplishment.
Cycle with Style
Light and strong hydroformed aluminum frame
Sleek, integrated batteries
Brose mid-mounted motors
Integrated LED lighting
Quiet and maintenance-free Gates Carbon Drive belts
Enviolo AUTOMATiQ intelligent automatic transmission (RUSH models)
Four ride modes ranging from gentle to substantial assistance
If you haven't ridden one yet, go do it!